The initiative, unveiled in Lagos on Thursday, focuses on building self-belief among young people and equipping them with practical tools to pursue their personal and professional goals. The campaign will feature mentorship sessions, training workshops and digital engagement platforms designed to reach millions across the country.
Speaking at the launch, the Brand Manager of Closeup, Adaeze Nwokolo, said the programme is part of the company’s commitment to helping young Nigerians unlock their potential. “We believe that every young person deserves the confidence to step forward, take opportunities and create meaningful change in their communities,” she noted.
The campaign will also highlight success stories of young Nigerians breaking barriers in entrepreneurship, entertainment and innovation, with the aim of inspiring others to follow similar paths.
Closeup has a long history of youth-focused initiatives, including campaigns that promote confidence, social interaction and self-expression. This latest effort expands its reach by addressing empowerment from both personal and career perspectives.
Industry observers say the campaign could play a vital role in encouraging young Nigerians to embrace creativity and resilience at a time when the country is facing economic challenges and high unemployment rates.
The company pledged to sustain the programme and continue working with partners to ensure its impact is felt across different regions of Nigeria.
